Most elegant photography to ever feature a laboratory
Gilson Inc and sciNote LLC worked together on this video and decided to put its commercial aspect on the side to make way for the most aesthetically pleasing photography to ever feature a laboratory. The video is a unique composition of traditional scientific tools and instruments, new technology and software solutions. Flawless synchronization of the elements in the video is a great analogy for the scientific path towards discovery. It shows what has to be done in order to finish an experiment. How many things need to fall into place for a certain outcome and how in every step of the way, one element is linked to the other.
“I am among those who think that science has great beauty.”
Reliable technology and intuitive software are here to empower the scientists
Without using any special effects, this two minute long video will transcend the audience into a dimension that defies the limits of reality and is a pure pleasure to watch.
“You see a lot of things on the video and it is about sciNote and about Gilson. But both of our products are not in the forefront. They are in the background. We are just part of the equation here.”
Nicolas Paris, CEO Gilson Inc.
“We wanted to present the potential of laboratory automation that can take over tedious tasks and make the process of scientific research effortless, more efficient and therefore more reproducible. “
Klemen Zupancic, CEO sciNote LLC
“The video captures the fact that nowadays in the lab, workflow is king. One instrument in isolation doesn’t realize the full value for scientists. All lab components have to connect for the scientist to get the real benefit.”
Kevin Barrett, Gilson Inc.
Every single step of science is linked to the other
– Making of the video –
Making of the video was a great journey for our team. The idea behind the video is really about what science has to go through to deliver results. We got the inspiration from the process of scientific research, which always includes trying and failing until the pieces somehow connect and the potential for the new discovery opens up. We tried, we failed, we cleaned, we laughed and tried again. Eventually, we made it.